CATI - B2B/B2C Qualitative and Quantitative Surveys

Knowledge Flux specializes in accessing global hard to reach B2B and B2C audiences within any sector, including IT, manufacturing, finance, communications, fintech, FMCG, etc. which usually cannot be found on Online Panels and require a very specific approach.

Through a combination of data collection methodologies, we're able to gather a large volume of answers, from all kinds of B2B respondents; decision makers, stakeholders, etc from across the globe. We can help with all your Quant or Qual research needs, whether it's an CATI, a TDI, Focus Group or anything else!

Our processes guarantee our respondents are who they say they are, as we can verify using LinkedIn and by confirming business email addresses (domains) etc. You can even follow up with respondents after the research with a TDI or request a recording of a specific interview.

The Knowledge Flux Executive Interviewing Production Floor work non-stop with more than 30+ Executive Interviewers to reach target respondents at the most convenient time for them.

Our methodologies and processes are constantly monitored, Each B2B/B2C project being quite unique, we adapt and tailor our methods based on your requirements.

Offline surveys offer several benefits that make them a valuable tool for conducting market research and gathering insights.

Personal Interaction: Phone surveys allow for real-time, personal interaction between the interviewer and the respondent. This human touch can create a sense of rapport and trust, encouraging respondents to provide more detailed and candid responses.

Higher Response Rates: Compared to online surveys, phone surveys often have higher response rates. People may be more willing to participate when they receive a direct phone call and have the opportunity to engage in a conversation with the interviewer.

Immediate Feedback: Phone surveys provide immediate feedback, allowing researchers to gather data quickly. This is especially useful for time-sensitive topics or when a rapid response is needed for decision-making.

Clarification of Questions: During a phone survey, respondents can seek clarification on any questions they find ambiguous. This reduces the chances of misinterpretation and ensures more accurate data collection.

Reach Diverse Audiences: Phone surveys can reach a broader demographic, including individuals who may not have access to the internet or prefer not to use online platforms.

Random Sampling: Random digit dialing allows for the creation of a representative sample, which is crucial for obtaining accurate and reliable results.

Flexibility: Interviewers can adapt the survey based on the respondent's answers or probe further to delve deeper into specific responses. This flexibility enables a more comprehensive understanding of the subject matter.

Inclusion of Hard-to-Reach Groups: Phone surveys can be effective in reaching certain populations that are challenging to access through other means, such as the elderly or those in remote areas.

Control Over Survey Administration: Phone surveys offer control over the survey administration process. Interviewers can ensure that the questions are properly presented and that respondents complete the survey in its entirety.

Enhanced Data Quality: The real-time nature of phone surveys allows interviewers to address any issues related to data quality immediately. They can check for inconsistencies, ask follow-up questions, and validate responses as needed.

Ability to Handle Complex Surveys: Phone surveys are well-suited for more complex survey designs, such as conjoint analysis or open-ended questions, where respondents' in-depth input is essential.